Lou Hughes is Co-CEO & Chief Marketing Officer On Demand at Moving Minds®, an on demand marketing+tech agency.
Serving as a Fractional CMO On Demand to a diverse group of clients ranging from early stage start-ups to established Fortune 500 companies, Lou Hughes leads mission-critical strategic marketing engagements and digital marketing initiatives that consistently increase market valuation, revenue and demand.
Lou Hughes is highly sought after for his ability to drive transformation and innovation across large, complex global organizations in the areas of strategic marketing, branding & repositioning, digital enablement, e-commerce and marketing automation / systems.
During his 25 years leading marketing and e-commerce initiatives for many of the world’s most recognizable brands in technology, digital services, financial services and healthcare, Hughes developed a unique, integrated approach to marketing that consistently delivers unprecedented results and long-term growth.
These formative experiences resulted in his vision for Moving Minds, a strategic marketing and web consultancy, whose focus on nurturing a company’s customer lifecycle to attract, retain and deepen relationships as well as executing integrated, multi-channel marketing programs constantly produces unprecedented results in generating long-term growth.
From acquiring new prospects with innovative demand generation programs to retaining them with a flawless online and offline customer experience, Hughes has created a marketing consultancy that is as comfortable validating business strategy or evaluating operational performance as developing award-winning creative and marketing communications programs.
As the company’s Principal and Chief Marketing Officer, Lou Hughes serves as the company’s lead in providing a wide array of strategic and digital marketing services — from strategy to execution — to early stage start-ups and established Fortune 500 companies. Lou Hughes is widely recognized for his experience in marketing & growth strategies, corporate identity & branding, messaging & positioning, marketing communications, corporate communications, thought leadership, product & services commercialization, product design & management, advertising, media & analyst relations, e-commerce, web site design & development, marketing automation, CRM, web analytics, marketing automation / systems, search engine marketing & optimization and e-mail marketing.
Prior to founding Moving Minds, Lou Hughes held senior leadership positions in e-commerce, marketing and digital enablement with the following Fortune 500 and publicly traded companies:
- CoStar Group: the number one provider of commercial real estate information services,
- GTSI (now UNICOM Government): a $1 billion technology solutions provider to federal, state and local governments,
- Commerce One / AppNet: a leading provider of enterprise software and IT professional services to the Global 2000,
- Fannie Mae: the nation’s largest mortgage finance company and
- Caremark Rx (now CVS / Caremark): the largest pharmaceutical services company in the United States.
During his career, Lou Hughes has also served a multitude of public and private companies, emerging businesses and government clients, including: The Alabama Department of Rehabilitation, The Alabama Eye Bank, Adobe, AnComm (acquired by Reliance Communications), Apple, Atlanta Allergy & Asthma, Atlanta Plastic Surgery, AxoGen, Baptist Health, Bluff Plantation, CVS / Caremark, CBS Television, Certus Equity Partners, Cisco, Citi, Commerce One, CoStar Group, Department of Defense, Department of State, Department of Commerce, e-Zassi, Fannie Mae, Fujitsu, Georgia Urology, GTSI (now called UNICOM Government), Halifax Health, Hand Center of San Antonio, HealthSouth, HP, IBM, IRS, Jefferson County/Alabama, LeadAmerica, Malibu Beach Recovery Centers, Massachusetts Budget and Policy Center, MasterCard, MedPartners, Microsoft, National Foundation for Family Philanthropy, NASA, National Rehabilitation Hospital, NBC Television, Norwest Venture Partners, Panasonic, PeopleSoft, Positive Sobriety Institute, Prospira Paincare, RiverMend Health, Reproductive Biology Associates (RBA), Round Table Group (acquired by Thomson Reuters Company), Ruesch International (acquired by Western Union), The Scheduling Institute, Siemens Enterprise Communications (now called Unify), SoftRight, SouthTrust Bank, Space Coast Credit Union, Suburban Heights Medical Center, Success Associates, Sun Microsystems, Schweiger Dermatology, TESSCO, Texas Back Institute, TLC Laser Eye Centers, TR2 Solutions (acquired by Sterling Commerce), TR3 Solutions, Trancentrix (acquired by Ruesch International), The United Nations, VARStreet, Vendorin, Virginia Commerce Bank (acquired by United Bankshares), Virginia Hospital Center, Vivakos, and Vulcan Materials.
Hughes has also published numerous white papers including, “How the Business Internet Can Save Your Company Millions: Ten Proven Ways to Uncover the Treasure Buried in Your Bottom Line,” “The 7 Rules of e-Business Every CEO Should Know,” “Improving the Bottom-Line in a Challenging Market,” “Building a Strong Foundation for e-Business Collaboration” and “The Five Biggest Corporate Payment Challenges.”
Hughes holds a B.A. in Communication from the University of Alabama, and has received numerous industry and corporate awards, including a Webby Award, for excellence in marketing, digital marketing, e-commerce, branding and creative achievement.
He is a current and former member of the American Advertising Federation, American Marketing Association, LIMA (Licensing Industry Merchandisers’ Association) and the Web Analytics Association.